Australian Photography Adventure - My New Chapter

A New Chapter – My Photography Journey from Hong Kong to Sydney

I’m excited to start this new chapter by sharing a bit about my journey!

Recently, I made the move from Hong Kong 🇭🇰 to Sydney 🇦🇺, and I’ve quickly fallen in love with the stunning landscapes, the welcoming creative community, and, of course, the incredible coffee! ☕ The transition has been both exciting and inspiring, opening up new opportunities to explore photography, brand storytelling, and creative collaborations.

The Evolution of My Photography Career

My photography journey began in Hong Kong, during the thrilling era of transitioning from film to digital photography—a time that redefined the industry. Over a decade ago, I founded The Brand Photo, a studio dedicated to crafting high-end product photography and compelling brand visuals. Through years of experience, I’ve honed my skills in commercial photography, brand storytelling, and creative direction, helping businesses bring their vision to life through powerful imagery.

Photography & Studio Setup in Australia

Australia’s work-from-home culture has inspired me to set up a home studio, where I focus on personal projects and still-life photography. For commissioned commercial work, I rent professional studios in the Sydney CBD, ensuring the best production environment for high-quality product photography. This flexible approach allows me to tailor each project to meet the needs of brands, businesses, and creative professionals.

Beyond Commercial Photography

Outside of client work, I’m passionate about photo books, fine photography, and personal art projects—constant sources of inspiration that shape my creative vision. 📚🖼️

As I embark on this new chapter in Australia, I’m excited to connect with local brands, creative talents, and businesses to produce visually striking brand imagery.

Let’s collaborate and create something extraordinary together!

📸 BTS photos from my previous projects below.