This commissioned packaging photography project, originally designed by a graphic design agency, showcases the packaging for Alexandr & Co.'s inaugural luxury skincare line - Chrysalis Silk Treasures, imported from Europe and made in Japan.
The central creative concept for the key visual photography is inspired by the metamorphosis of a chrysalis into a butterfly. The packaging prominently features a chrysalis illustration symbolising the transformative journey of beauty, extending across the entire background for a strong visual impact.
An elegant and subtle touch is the embossed cocoon texture strategically placed on the top right corner of the packaging. This detail, set against the Patriot Blue backdrop and special-textured paper, delicately conveys the protective and regenerative essence of a chrysalis, evoking a sense of grace and transformation.
Packaging design by Woody Chau and Can Chan of Never-Never design studio from Hong Kong.
