European Product Design Award - Product Photography Award 2023
After Chinese New Year, I received some exciting news from the European Product Design Award (ePDA).
I'm honoured to announce that the series 'Chrysalis Silk Treasures,' photographed by me, has been awarded as the Winner in PRODUCT PHOTOGRAPHY, Packaging Product Design Photography, by the ePDA committee. This remarkable project, featuring packaging designed by Never-Never Design Studio, showcases the Chrysalis Silk Treasures packaging. Inspired by the transformation from chrysalis to butterfly, the packaging features a prominent chrysalis illustration in the background, symbolising the journey of beauty. The packaging's top-right corner showcases an intricately embossed cocoon texture, strategically placed against Patriot Blue and special-textured paper. This portrayal captures the cocoon's protective and regenerative essence, evoking grace and transformation in a visually compelling manner.
I extend my heartfelt thanks to Woody Chau and Can Chan, the Packaging Lead Designers, for their creative collaboration on this project. It was a pleasure working with them on this packaging design photography endeavour.
Reflecting on my humble beginnings as a product photographer in an in-house packaging design company in the mid-90s, being recognised with this award in the category of Packaging Product Design Photography is truly humbling.
If you have a packaging or product photography project in mind, I'd be delighted to discuss and collaborate. Please feel free to get in touch.
Lead Designers: Woody Chau, Can Chan
Photographer: Chris Wong
